Strategic partner for healthcare issues
A trusted partner for innovative concepts
Scientifically-based, informed and attractive content
Ability to launch and facilitate expert debates
Fostering commitment and involvement
Key strategic partner for healthcare issues
Active in
  • Strategic consultancy
  • Assessment and decision-making support
  • Marketing and organisational analysis
  • Development and management of innovative projects

Success criteria:
  • In-depth analysis of the situation through solid knowledge of the market
  • Identification of key success factors in the medium and long term
  • Expert overview and recommendations
  • Big picture, action plans, tracking tools
Ability to understand, engage and communicate with healthcare stakeholders (B2B and B2C)
Content creation
  • Production of scientific content, interviews with experts and opinion leaders
  • Popularisation of scientific information
    • Feature articles, columns, advertorials
    • Patient/consumer brochures
    • Press releases and press kits

Communication
  • Producing communication concepts
  • Designing tools for communicating with and training patients, the general public and healthcare professionals
  • Designing sales support tools and medical checkup support tools (selling points)
  • Designing tools to promote loyalty and promotional activities
  • Support in devising scientific programmes and activating networks of experts, content management

Success criteria
  • High-quality writing
  • Targeted, high-impact communication
  • Attractive documented content (scientific references/publications, clinical studies, testimonials, interviews, etc.)
  • Clear information geared to targets, objectives and market
Organising and facilitating round-table discussions and debates with experts and opinion leaders
Active in
  • Selecting and leading groups of experts on a given topic
  • Moderating round-table discussions and debates, summarising presentations and recommendations
  • Designing and facilitating webinars

Success criteria
  • High-quality speakers/participants
  • Intelligibility and relevance of debates
  • Wide-ranging viewpoints
  • Big picture, recommendations and action plans
15 years of experience in training and supporting teams
Active in
  • Designing and managing training modules
    • Scientific (e-learning, product training)
    • Marketing/sales techniques
    • Medical/Paramedical
  • Deploying training in multiple formats:
    classroom training, Webinar, e-learning
  • Coaching and training teams in pharmacies (on-site)
  • Advising on and producing original teaching tools

Success criteria
  • Relevant, inspiring messages
  • Content geared to the target group
  • Sharing and interactivity
  • Participant buy-in and team involvement